Tata Harrier Adventure X Launched in India at ₹18.99 Lakh

Tata Harrier Adventure X launched

Imagine chasing scree-strewn trails under twinkling Ghats skies with a friend, yet having ADAS, 360° vision, rugged alloys, and trail modes at your command—all for ₹18.99 lakh. That’s the new Harrier Adventure X Persona, and it might just be the most compelling Harrier trim yet for SUV lovers craving grit and poise.

What’s New – Adventure X at a Glance

Price & Positioning

Plunks itself smack between Pure X and Fearless X—priced at ₹18.99 lakh ex-showroom. Tata’s new Harrier lineup now spans from Smart to Fearless X+ (Rs 14.99 L to Rs 24.44 L).

Powertrain

No surprises here—you get the trusted 2.0L Kryotec diesel (167 bhp / 350 Nm), paired with 6-speed manual or torque-converter automatic. Still rugged, still refined.

Core Features That Matter for Adventure Lovers

ADAS Level 2 + 360° Camera

Safety goes next-gen with adaptive cruise control, lane-keep assist, auto emergency braking, and more. Perfect for off-road safety or city chaos. The 360° camera? A must-have when you’re backing out of a cliff-hugging trail.

Trail-Ready Design & Terrain Modes

You don’t just look ready for adventure—you are. Trail Sense terrain modes (Normal, Rough, Wet) adjust traction and throttle for varying conditions. Throw in rugged persona styling, roof rails, and 17” forged Titan alloys for the full outdoorsy vibe.

Twin Screens, Luxe Comforts

Dual 10.25” screens (infotainment and digital cluster) provide smart visuals. Leatherette seats with driver memory, welcome lighting, panoramic sunroof—it’s your mobile lodge.

Adventure X vs Other Trims & Rivals

In the Harrier Family

Sits just above Pure X, below Fearless X. The Adventure X+ adds extra safety features for about ₹35k more—worth considering if you’re tech-inclined.

Against the Competition

Within the ₹19-22 lakh range, you’ll be tempted by the Creta, Compass, XUV700, and MG Hector. But most of them don’t offer ADAS Level 2, 360° camera, and terrain modes as standard. Tata delivers all that—at a fair price.

Built for Modders

Roof tents, blacked-out grills, snorkels—Adventure X is your playground. It’s as ready for factory upgrades as it is for DIY adventures.

Who Should Obsess Over Adventure X?

  • Weekend warriors going camping, trekking, or off-grid.
  • Families who want safety, comfort, and a bold design.
  • Young professionals looking for their first serious SUV.
  • Tata loyalists ready to mod their next ride.

Quick Spec Snapshot

SpecAdventure X Highlights
Launch Price₹18.99 L ex-showroom (New Delhi)
Engine2.0L Kryotec Diesel (167 bhp / 350 Nm)
Transmission6-speed Manual / Automatic
ADAS SuiteLevel 2: ACC, AEB, LKA, FCW, High Beam
360° CameraYes
Terrain ModesTrail Sense: Normal, Rough, Wet
Wheels17” Forged Alloy Titan Wheels
ScreensTwin 10.25” Screens
InteriorsLeatherette, welcome lighting, memory seat

TL;DR – Is It Worth the Adventure Badge?

Absolutely. If your dream SUV screams road-trips, tech, and rugged confidence, the Adventure X nails the brief. Tata’s best all-rounder trim yet—priced just right, styled to stun, and loaded for adventure.

FAQs

Q: What is the launch price of the Tata Harrier Adventure X?
A: ₹18.99 lakh (ex-showroom, India).

Q: How does Adventure X differ from Pure X and Fearless X?
A: Adventure X adds ADAS Level 2, terrain modes, 360° camera, and themed styling over Pure X. It’s more affordable than Fearless X but offers many similar features.

Q: Does the Harrier Adventure X come with both manual and automatic?
A: Yes. You can pick between a 6-speed manual or automatic.

Q: Which SUVs does the Harrier Adventure X compete with?
A: Hyundai Creta, MG Hector, Mahindra XUV700, and Jeep Compass—but Adventure X includes ADAS and terrain modes they often skip at this price.

Q: Is Adventure X a good SUV for long road trips and off-roading?
A: Yes. With terrain modes, 360° cam, and diesel torque, it’s ideal for road-trippers, trekkers, and the weekend off-road explorer.

Also Read: Hybrid Car Demand Surging in India in 2025

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